Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
| Author | : | |
| Rating | : | 4.82 (679 Votes) |
| Asin | : | B00XAH7X3M |
| Format Type | : | |
| Number of Pages | : | 479 Pages |
| Publish Date | : | 2014-12-19 |
| Language | : | English |
DESCRIPTION:
Arthur G. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry. . Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Previously he was D
About the Author Arthur G. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. . He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry
Carlos Campos said Great reference. If you don't know anything about forecasting this book is a great starting point!. "Nicely covers the broad areas of forecasting" according to Dad with kids. Nicely covers the broad areas of forecasting, and thats just what it does. It does not get in to the details. So if you are someone who wants to brush your knowledge then this is for you, but if you are looking to learn new methods then maybe you may want to look at some other options.. Excellent introduction and review of pharma forecasting J. Bossart This is a slim book with lots of good information for anybody wanting to get started forecasting their pharmaceutical and biotechnology products, as well as emerging companies with little portfolio management infrastructure looking to strengthen their forecasting process. There is much to be learned and few wasted words. Unlike many books that are used in a classroom setting and are intended primarily as a reference text this book presents forecasting in a practical and concise manner that makes you want to get start
The text is liberally illustrated with tables, diagrams and examples. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The final extended case study provides the reader with an opportunity to test out their knowledge.The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars.. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. Forec